Jessica Biel just went makeup-free on Instagram for a good cause.
Jessica’s supporting Kate Upton’s new positivity initiative.
It looks like Kylie Jenner isn’t the only celebrity showing the world what she looks like sans makeup. Joining the ranks of stars sporting fresh faces online is none other than Jessica Biel, who just posted a selfie on Instagram of herself in glasses without a single trace of makeup on her face.
So exactly why did Jessica interrupt her regularly scheduled IG programming of throwback pics and life snippets to show what she looks like glammed-down? Well, Jessica is supporting model Kate Upton’s new #ShareStrong initiative to empower and uplift women on social media.
Jessica looks like the first celebrity to join in, and she explained the connection her makeup-free selfie has with Kate’s project. “Spreading some self-love today with zero filter and zero makeup for my girl @KateUpton. She’s on a mission to encourage everyone to feel strong and love themselves *as they are*…and I’m so honored to help spread that message,” she wrote. “Take a second to show the real you. Tag someone you admire and pass it on ❤️💪#ShareStrong.”
In Kate’s original post, she said the inspiration behind #ShareStrong was to give women the opportunity to share their struggles and personal experiences in a positive space.
“I want to open the conversation and give all people a platform to talk about all the struggles and strengths we experience,” she wrote. “That’s why I created #ShareStrong—a space where we all can be part of the conversation, empower one another, and radiate positivity.”
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Through my own personal experiences and my fitness program @strong4mefit, I’ve met and spoken with some incredibly strong women. I want to open the conversation and give all people a platform to talk about all the struggles and strengths we experience… That’s why I created #ShareStrong – a space where we all can be part of the conversation, empower one another, and radiate positivity. I want to hear from YOU! Join the conversation by sharing what makes you strong and use the hashtag #ShareStrong. I can’t wait to hear from you!