By Benjamin Njoku
A top rated Kenyan film maker and script writer, Njoki Muhoho, recently took a swipe at the sorry state of the East African film industry, blaming the woes on the inability of the policy makers in the region to recognize the economic potentials of the industry.
Muhoho, who was appointed the head judge for the 2016 edition of the prestigious Africa Magic Viewers’ Choice Awards, AMVCAs, made this strong observation while in a chat with HVP, in Nairobi, Kenya.
Muhoho, who has a dual career in Management Consultancy and TV/Film Production also cited lack of training centres as another major challenge facing the growth of the film industry in the region. While commending Nigerian film makers for their storytelling abilities, Muhoho, however, frowned at some of the unusual occurrences in the country’s films. She wondered why Nigerian actors scream loudly on screen.
‘’Why your actors always scream loudly? She queried, adding ‘’Your films lack sequence. That’s why Nigerian films can be more than one and half hour. I find that very odd. In East Africa, we see it as shouting, but probably, in West Africa, it is not. Again, Nigerian films are always lengthy. That’s what we don’t like about Nigerian movies, ’’ she said.