There was a frenzy of excitement on social media when reports had it that hip-hop sensation, Dbanj was no longer a Globacom ambassador. According to sources, the award-winning artiste is now with rival company, MTN. The story went viral after Dbanj went on Instagram to promote an MTN product, The Cream. The speculation was fuelled by the fact that he captioned the post “Dreams Come True.”
Sunday Scoop can authoritatively reveal that Dbanj is not an MTN ambassador, at least for now. According to the information at our disposal, Dbanj’s record label, DKM is in a business relationship with MTN to launch a Value Added Service app, The Cream Platform. CREAM in this case stands for Creative Reality Entertainment Art and Music.
Dbanj’s contract with Globacom expired last September and it has yet to be renewed. According to those in Dbanj’s camp, the Kokomaster has yet to renew his contract with the Mike Adenuga-led company because he does not want to be restricted to doing business with only Globacom.
However, sources in Globacom revealed that the company has refused to renew Dbanj’s contract because his popularity has waned and he is no longer as influential as he used to be.
“What popular song can Dbanj boast of these days? He is not as influential as he used to be,” a Globacom source toldSunday Scoop.
This belief was responsible for Globacom’s refusal to support the VAS initiative when Dbanj introduced it to the company. Seeing that Globacom was not ready to support the plan, he sold the idea to MTN, who embraced it.
According to Dbanj’s Instagram post, The Cream Platform is a partnership with MTN and DKM intended to launch a platform of visible hope for the creative industry where creative contents will be found, housed, financed, nurtured, published, marketed, distributed and sold with traceable monitoring by content owners and without leaving their comfort zones. It is supported by the Bank of Industry.
Contrary to speculations, MTN reached an agreement with HKM and not Dbanj as widely believed.